SMarketing Itinerary
Internal · Monthly · for AEs & CSMs
Issue 01#smarketing
For AEs & CSMs01 · JUN 2026

Summer is the busiest stretch on the calendar.

June, July, and August are stacked: the FIFA World Cup runs the entire summer, F1 hits Montreal and Silverstone, and corporate event season is in full swing. Below: what to act on now, what to tee up next, and the August picture. Ping #smarketing if you need something we don’t have here.

Events on the calendar
18
Across June – August
Featured this month
5
FIFA · F1 Canada · Money20/20 · + 2
Talking points ready
12+
Copy-paste, edit, send
Days FIFA has been live
—
Kicks off June 11 · 5 weeks of play
Top this issue

FIFA World Cup 2026 kicks off June 11. Five weeks across 16 host cities. If your accounts touch hospitality, sponsorship, or executive travel — this is the conversation.

// 01

New in the Library

8 fresh assets · ready to send · always swappable
Hub
NEW

FIFA World Cup 2026 — host city playbook

All 16 host cities, ground logistics notes, and per-account pitch templates. Built for multi-city itineraries.

Open hub
Email template
NEW

Summer outreach — H2 kickoff

Opener for accounts going quiet over July 4. Two versions: warm (existing) and cold (prospect).

Open template
Blog post
NEW

Art Basel — the Zürich-to-Basel ground game

Long-form feature on collector-week logistics. Ready to share with art, finance, and UHNW contacts.

Read post
Social
NEW

LinkedIn set — FIFA host cities

16 city-specific posts. Drop in account names, ship. Variants for sponsor, hospitality, and exec-travel angles.

Open set
One-pager

Hamptons · U.S. Open ground brief

Single-page PDF. Helo timing, pre-staged vehicles, road closures. Pair with a U.S. Open outreach email.

Open PDF
Deck

Peak Event Season — pitch deck

12-slide deck for the summer story. Editable in PowerPoint and Google Slides. Use as-is or pull individual slides.

Open deck
Paid ad creative

F1 Canada — LinkedIn set

Three creative variants ready to run. Formats: 1×1, 4×5, 16×9. Cross-border hospitality angle.

Open set
Email · refreshed

Global Service — Did you know?

Refreshed copy and stats. Works as a generic international-travel hook for any account in 58 countries / 6 continents.

Open template
Browse the full library
// 02

Seasonal Hooks · use these this week

Industry moments tied to your buyers · low effort, high relevance
Active nowJun 1 — Aug 31 · Summer event season

Peak Event Season

Every Event Planner and Travel Manager in your book is heading into their busiest stretch of the year. Meet them where they are.

Event PlannerExec AssistantFlight Dept
Talking point

Summer is the busiest stretch of the event calendar — FIFA, F1 Canada, Wimbledon, The Open, plus a stack of corporate conferences. If you’re already deep in calendar Tetris, our team can take ground transportation off the list across all of it: multi-vehicle, multi-city, single point of contact. Want me to send you the playbook we use for clients running 5+ events this summer?

CopyCopied
Email templateLinkedIn postOne-pager
// 03

Now · June

5 featured events · ICPs · talking points · 2025 bookers
JUN 11 → JUL 19

FIFA World Cup 2026

USA · Canada · Mexico · 16 host cities · Global

The single biggest hospitality story of the summer. Full host-city playbook is live — group movement, multi-city, executive hospitality.

For
EP, FD, S, EA
Talking point
The World Cup is in 16 cities across three countries over five weeks — if your client is hosting sponsors, moving execs, or running hospitality at any of them, the ground transportation puzzle is non-trivial. We’re already running coordinated programs in 9 host cities. Want a quick read on how we structure cross-city group movement for a multi-match itinerary?
Copy talking point
✓ Copied
Bookers
First-time event — build new pipeline
World Cup hub
JUN 12 → JUN 14

Formula 1 Canadian Grand Prix

Montreal, QC · Sporting Event · Cross-border

Cross-border weekend. Heavy corporate hospitality and exec travel from US clients. We’ve run Montreal for years.

For
EP, FD, EA
Talking point
F1 Canada brings a wave of US execs into Montreal, and the cross-border piece is where most ground programs fall over — customs timing, multi-vehicle convoys, and local language coordination. We’ve operated this race for years and can pre-build the Friday-through-Sunday itinerary so your client’s team isn’t problem-solving on race weekend. Worth 10 minutes?
Copy talking point
✓ Copied
Bookers
[Account A], [Account B], + 4 more
Landing page
JUN 02 → JUN 04

Money20/20 Europe

Amsterdam, Netherlands · Conference · Fintech

Major fintech gathering. 10K+ attendees, scattered across the RAI, central Amsterdam hotels, and after-hours venues.

For
EP, EA, FD
Talking point
Money20/20 Europe is in Amsterdam this year and the geometry of the conference — RAI venue, dispersed hotel inventory, late-running networking events — means most attendees end up using a patchwork of car services. We coordinate end-to-end programs for several enterprise fintech clients during the show. Want me to walk you through how we structure it?
Copy talking point
✓ Copied
Bookers
[Account A], + 3 more
Landing page
JUN 18 → JUN 21

U.S. Open Championship

Shinnecock Hills, NY · Sporting Event · Hamptons / NYC metro

Hamptons logistics are unforgiving — single roads in, helicopter transfers, and zero parking. Pre-coordination is the difference.

For
EP, FD, S, EA
Talking point
The U.S. Open at Shinnecock is the hardest ground-transportation week of the year on the East End — single road in, no parking, and helicopter transfers from East Hampton timed to tee-times. We pre-stage vehicles and run coordinated convoys for several clients hosting at the Open every year. Want me to send the trip framework so you can pitch it to your accounts?
Copy talking point
✓ Copied
Bookers
[Account A], [Account B], [Account C]
Landing page
JUN 18 → JUN 21

Art Basel in Basel

Basel, Switzerland · Cultural · Global

UHNW collector weekend. Fresh content shipped — use the Basel + Zurich + Zürich Airport playbook.

For
EA, FD, S
Talking point
Art Basel runs June 18–21 and most clients fly into Zürich, not Basel — which means a 90-minute ground leg before the fair even starts, plus discreet movement around private viewings, gallery dinners, and after-parties. We run the full Zürich-Basel-Zürich loop for principals attending every year. If you have collectors or gallerists in your book, happy to share the trip framework.
Copy talking point
✓ Copied
Bookers
[Account A], + 2 more
Basel blog

FIFA World Cup 2026

USA Canada Mexico

For
EP, EA, FD
Talking point

Featured POC row. Link hub in Primary URL.

Copy talking point
✓ Copied
Bookers
Also in June · lighter touch

Gartner Security & Risk (6/1–3) · Bilderberg Meeting (mid-Jun) · Cannes Lions (6/22–26) · G7 Summit (6/15–17) · NBA Finals (Jun) · Stanley Cup Final (Jun). Full list and assets on the June hub.

¬ Heads up — Cannes Lions. Strong 2025 revenue with creative agencies. Lighter Marketing investment this issue, but worth a dedicated push if you have agency or CMO accounts. Ping us and we’ll spin up additional assets.

// 04

Next · July

Tee these up in current conversations now
JUL 04 → JUL 13
Wimbledon
London, UK · Sporting Event · Global
EA, EP, FD
JUL 04 → JUL 06
F1 British Grand Prix
Silverstone, UK · Sporting Event
EP, FD, EA
JUL 06 → JUL 13
Allen & Co. Sun Valley Conference
Sun Valley, ID · Conference · Invitation only
EA, FD, S
JUL 16 → JUL 19
The Open Championship
Royal Birkdale, UK · Golf Major
EP, FD
JUL 20 → JUL 24
Farnborough International Airshow
Farnborough, UK · Aerospace & Defense
FD, EP, R
JUL 28 → JUL 30
Fortune Brainstorm Tech
Park City, UT · Conference
EA, EP
July hub
// 05

Later · August

Worth knowing for prospecting · full kits to come
AUG 02 → AUG 07
Black Hat USA
Las Vegas, NV · Conference · Cybersecurity
S, EP, R
AUG 06 → AUG 09
DEF CON
Las Vegas, NV · Conference · Cybersecurity
S, R
AUG 14 → AUG 17
Pebble Beach Concours d'Elegance
Pebble Beach, CA · Cultural / Automotive · UHNW
EA, FD, S
AUG 21 → AUG 24
PGA Championship
Frisco, TX · Sporting Event
EP, FD
AUG 24 → SEP 07
U.S. Open Tennis
Flushing, NY · Sporting Event
EP, EA, FD
AUG 25 → SEP 07
Burning Man
Black Rock Desert, NV · Cultural · UHNW satellite travel
EA, FD
August preview
// 06

On the Horizon

The summer’s defining play — still time to plant flags
Active nowFIFA World Cup 2026

5 weeks left. 16 host cities.
The biggest hospitality story of the year.

JUN 11 → JUL 19 · United States · Canada · Mexico

Group stage just kicked off. Knockout rounds and the final still ahead. If you have travel-heavy accounts whose execs are hosting sponsors, moving teams, or running multi-city hospitality, the second half of the tournament is still wide open. Marketing has the host-city playbook, group-movement messaging, and per-account pitch templates live on the hub.

Relevant forEvent PlannerFlight DeptSecurityExec Assistant
World Cup hub →Knockout-round outreach template